Head of Content, Artis Group
Head of Content, Artis Group
Head of Content, Artis Group
Curriculum Vitae
Work Experience
2024 -
DIRECTOR/OWNER
CHIEF SCRIBE
9/196 Keppel St
Bathurst 2795 NSW
Australia
Apt 27, L2
6730Hamza Ibn Abdulmuttalib St
Dhahran, Eastern Province, Al Qusur
Saudi Arabia
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CONTENT & BRAND DEVELOPMENT
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Working on porjects for Education Centre of Australia: corporate brand and new projects including website refresh and content SEO optimisation, new content development, budgets and projections, social media strategy, UK go-to market plan and development of marketing collateral and assets
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Team training
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Brand positioning and marketing of exhibitions at Galerija Prešernovih nagrajencev Kranj gallery
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Content development for Karpinski & Co
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Collaboration with Luka Dakskobler, Dax
2021 - 2025
GROUP DIRECTOR OF MARKETING
GROUP DIRECTOR OF BRAND & STRATEGY
L10, 160 Susses Street
Sydney 2000 NSW
MARKETING & BRAND STRATEGY, ACTIVATION AND OPERATIONS
I led the strategic marketing efforts for 16 ECA Group brands, including 8 university partnerships, managed campuses, higher education colleges, ELICOS and VET providers, Professional Year program, and Employability Advantage SaaS solution. I shaped and executed initiatives aligned with ECA’s and partners’ vision, elevating prominence in the competitive international education landscape. My focus was on crafting and implementing comprehensive marketing strategies that drove student enrollment, enhanced brand recognition, and positioned ECA Group and partners as higher education leaders. I excel in leveraging innovative approaches, data-driven insights, and cross-functional collaboration to achieve measurable results. Committed to team and corporate development, I implemented tailored training programs, shaped high-performing teams and contributed significantly to overall growth and cohesion.
My recent project was developing a new business initiative and model, UniQuad. I was the lead behind the business plan and brand development.
2020 - 2021
HEAD OF DIGITAL CONTENT & MARKETING
655 Pacific Hwy,
St Leonards NSW 2065
PRODUCTISATION & BRAND ACTIVATION:
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design of business offerings and combos to address the buyer's digital transformation needs.
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Brand refresh and brand activation through content and visual audit and rebuild as well as GTM campaigns, nurture, and thought leadership positioning.
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Content strategy, curation and creation
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Marketing automation: product & lead gen campaigns (email, social media)
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Strategy and planning: marketing plans and budgets, CRM implementation of agile marketing
2019 - 2020
DIGITAL MARKETING MANAGER
HEAD OF MARKETING
Level 6/122 Walker St,
North Sydney NSW 2060
DIGITAL MARKETING STRATEGY & GROWTH MARKETING
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Growth marketing/lead generation campaigns: LinkedIn paid advertising, content marketing and email marketing
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Design of annual marketing plan and budget, cost breakdown structure, cash flow; monitoring and reporting on the budget
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Data analysis, evaluation, data cleaning health-check, segmentation and database growing
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Ownership of company's CRM (HubSpot) with the goal to implement new functionalities and strategies, improve workflows and data management, processes and overall automation; HubSpot training for the Sales team
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Event strategy and marketing of eftsure’s presence at conferences and tradeshows; strategies to drive traffic to the stand and increase volume and quality of leads; conception, production and marketing of internal and partner webinars
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Website content management, building landing pages
2019
MARKETING STRATEGY ADVISOR
Suite 201 & 204 Level 2
84 Pitt Street
Sydney, NSW, 2000
PRODUCT AND COMPANY-WIDE MARKETING STRATEGY, ANNUAL PLAN AND BUDGET & GTM STRATEGY FOR NEW PRODUCTS
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Development of digital marketing strategy
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Design of annual marketing plan and budget
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Product launch and new product go-to-market strategy development
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Data segmentation and list growing
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Event strategy and marketing of external and internal events (including launch&learn, meet-ups, roadshows, and partner launch events
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Website review, content curation; Google Analytics Implementation
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Organic social media campaigns; adding new social media channels
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Liaising with marketing agencies and partners
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Coaching and team building
2018 - 2019
MARKETING COMMUNICATIONS MANAGER
2/802 Pacific Hwy,
Gordon NSW 2072
MARCOM TEAM MANAGEMENT & PROGRAM & PARTNER MARKETING
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Marketing Strategy and Planning: email marketing, partners marketing, digital campaigns, social media, print, website; PR, video, radio
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Reporting and analysis of marketing and communications campaigns
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Managing the MarCom team: Digital Marketing Specialist and Designer
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Writing media releases, writing and editing articles, advertorials, blogs and ads for internal and external newsletters and print; conducting video interviews and interviewing for written profile and opinion pieces
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Strong focus on Channel Partnerships and partner marketing
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Event marketing and operations: speaker events, opening ceremonies and awards dinners, launch events, participation at channel partners’
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events, school evenings, prep days
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Full marketing and PR coverage of the NASA Space School expedition in December 2018 Houston, USA)
2017 - 2018
MARKETING MANAGER
Suite 801, Level 8
99 Mount Street
North Sydney NSW 2060
EVENT MARKETING: B2B, B2C, SpexProm, VisProm, ConProm
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Events Marketing using a wide range of marketing channels and tools:
email marketing, partners marketing, digital campaigns, social media, print, website, display; -
Focus on Data build, data segmentation;
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Reporting and analysis;
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Events Budget and marketing strategy ;
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Team Management: Social Media Co-ordinator, Data researcher, Marketing Specialist, Designer, Web Specialist
2015 - 2017
HEAD OF EVENTS
EVENTS MARKETING MANAGER
UK
100 Cambridge Grove
London
W6 0LE UK
Australia
Room 105, Floor 6,
333 George Street,
Sydney NSW 2000
POSITIONING EVENTS AS LEAD GENERATION, RETENTION, AND THOUGHT LEADERSHIP MARKETING CHANNEL
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Events strategy and content for UK, Australia, Asia, Middle East and EU
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Planning, project management, and production of company’s own events: Annual Learning Conference (500+ delegates), Asia Conference
and Junior Users’ Group as well as show & tells and roadshows -
Marketing strategy for events and branding (including social media campaigns, eDMs, website content, print)
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Events marketing budget creation, financial and MQL projections, cost breakdown structures and post-event analysis
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Conception, execution, and marketing of client retention Regional events
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Team management: including remote teams (Australia, Singapore)
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Team training for large tradeshows and conferences; show flows and scripts, stage management on the day
2010 - 2015
HEAD OF MARKETING
PRODUCT MARKETING MANAGER
PRODUCT PROJECT SPECIALIST
BRANDING, ACTIVATION, AND MARKETING OF NEW PRODUCTS
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Strategy and marketing budget development, including positioning in-house
events as a lead generation and thought leaderhip channel -
Managing relationships with sponsors, key partners and media
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Branding, re-branding and launching new brands and product lines
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Lead generation and retention marketing activities
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Team management: social media intern, 2x sales reps, website specialist
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In charge of communications (B2B, B2C, internal) and content
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Core website redesign and launch
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Launch of brands Ecobeton, Polyurea and Korund – increasing the company’s revenue by 18% in the first year
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ChemDry European Summit 2014
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Rebranding of ChemDry franchise in Slovenia and increase of the number of franchisees by 50%
As Product Marketing Manager:
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Go-to-market strategy for new products including launch campaigns and branding
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Liaising with internal and external stakeholders
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Development of marketing plan for individual products and brands
As New Markets & Product Project Specislist:
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Research and relationship building with new and prospective brands and partners
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Implementation and project management of new pilot product lines
2005 - 2010
HEAD OF MODERN LANGUAGES
COMMUNICATIONS & PR OFFICER
IMPROV LEAGUE MENTOR
BRANDING, ACTIVATION, AND MARKETING OF NEW PRODUCTS
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Teaching English in various programmes and stages
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Managing a team of modern languages teachers (8), and strategy and professional development of the department
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Assessor and examiner at vocational matura exams
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Mentor of ŠILA (School Improvisation Theatre League) team
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The Duke of Edinburgh's International Award (named MEPI in Slovenia) activity leader, organization of international expeditions to
the UK, Serbia, Mauritius -
Head of Modern Languages department for 2 years
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Author of the catalogue of knowledge for open curriculum – Technical English
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Regional Meeting of Young Researchers at TŠC Kranj
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Increased traffic at open days
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Co-organizer and participant in the project Leonardo CNC and Robotics Partnerships
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Mentor to students at national competitions in English Poliglot (5th and 3rd place) and Organiser of Poliglot in 2009
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The highest average at School Leaving Examination – English
2003 - 2012
INTERPRETER
INTERNATIONAL OFFICE ASSISTANT
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Translations of public tenders and all corresponding documentation
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Translations of plays and scripts produced during international workshops
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Interpreting international meetings, conferences, and workshops 9Slovenian - English - Serbian - Croatian)
Education
1998 - 2004
UNIVERSITY OF LJUBLJANA
Bachelor's degree
English Language and Literature
Ljubljana, Slovenia
Modules, Lectures & Tutorials:
British Cultural Studies
British Cinematography
Translating Slovenian to English and vice versa
Modern American Literature
English Novel in the 19th century
Overview of Modern and Old English Literature
William Shakespeare and its Dramatic Opus
English Poetry post-19th Century and between 16th and 19th Century
Australian Literature
Canadian Literature
Amae5rican Novel of the 20th Century
English Verb I and II
English Phonetics and Phonology
English Morphology
Language in Use 1, II, II & IV
English Historical Grammar I & II
English Syntax
Intro to Lexicology
1998 - 2004
UNIVERSITY OF LJUBLJANA
Bachelor's egree
Philosophy
Ljubljana, Slovenia
Introduction to Philosophy
Antique Philosophy i & II
Logic and Argumentation I & II
Philosophy of the Early Modern Ages
Ontology
Epistemology
Philosophy of the Renaissance and the Middle Ages
Philosophical Anthropology
Structuralism, Psychoanalysis, Philosophy
Basics of Analytical Philosophy
Philosophy of History
Hermeneutics I
German Classical Thought
Esthetics
Asian Philosophy, Religion & Culture
Practical Philosophy between Kant and Hegel
Man and Cosmos in the Renaissance
Ethics
Social Philosophy
Philosophy of Religion
Philosophy and History of Science
Modern Analytical theory
Phenomenology
Metaphysics
2003
DARTINGTON COLLEGE OF ARTS
Diploma in Performance Writing
Diploma in Performance Writing:
Writing not merely a means of communication but a medium, to an asset as the core of the performance, installation, or piece of art.
Final diploma project: Erosion of Though
A clay bust of Aristotle surrounded by book covers, water slowly dripping on the bust melting the status and also eroding the classics (books)
Dartington, Devon, UK
Professional skillset
Entrepreneurial Mindset: high-level to execution; results-driven, data-based decision maker
Go-to-Market Strategy: Audience targeting, Customer Life cycle and Buer Personas
Team Management & Collaboration; agile, teamwork, partnerships
Marketing: Digital, Content, Lead Gen, Growth, Sales Enablement, Advertising; B2B2C, B2B, B2C, Retention, Branding, Communications; email, social media, ads, search, web, displayt
Languages
English (educated native speaker proficiency)
German (fluent)
Slovenian (native speaker)
Serbian/Croatian (fluent)
Certifications & Licences
HubSpot Academy:
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Content Marketing Certified
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Email Marketing Certified
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Inbound Marketing Certified
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Social Media Certified