Head of Content, Artis Group
Head of Content, Artis Group
Head of Content, Artis Group
eBooks
An eBook is one of the best ways to converts leads, increase brand awareness and position an organisation as a thought leader among potential buyers as well as customers and peers.
When creating ebooks I bear (predominantly) two things in mind:
-
I write copy with the target audience in mind, and
-
Make sure complex issues are presented in a simple and engaging way.
Then I make sure it’s shared!
eBook:
Why Marketing Needs a CRM System
Head of Content, Artis Group
In this 16-page eBook we examine how a CRM can help to align your marketing and sales teams with your customer experience to drive more sales.
Used as an education but also lead gen asset on the website
eBook:
Why Sales Needs a CRM System
Head of Content, Artis Group
This 24-page eBook discusses how CRM is not merely a tool but a strategy and includes practical steps to get started aligning the sales and marketing processes in your business.
Used as an education but also lead gen asset on the website
eBook:
Why CEx Needs a CRM System
Head of Content, Artis Group
This eBook discusses how Client Experience teams benefit from the one source of truth system where they can leverage the same data as Sales and Marketing to provide and track their service.
Used as an education but also lead gen asset on the website
